Table 1 Nudge categories and description applied in the review based on the Mindspace framework
Categories of nudges using the Mindspace framework | Description |
|---|---|
Priming | Subconscious cues which might be physical, verbal or sensational and are changed to nudge a particular choice |
Salience/affect | Novel, personally relevant vivid examples and explanations that are used to increase attention to a particular choice |
Default | A particular choice is ‘preset’, making it the easiest option |
Incentive | Incentives to reinforce a positive choice, or penalties to discourage a negative choice. Such incentive however should not be enough to result in economic gains |
Commitment/ ego | Making a commitment/ ego or public promise in order to elevate one’s desire to feel good about themselves |
Norms and messenger | Using the practices of peers or others to establish a norm. People of status, professional organisations and peer leaders used to communicate with individuals |