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Table 2 Potential target audiences for clinical research about a drug (adapted from Mowatt et al., 1998 [22])

From: Knowledge translation of research findings

 

Stop use

Stop use, promote research

Promote use for limited indications

Promote use for new indication

Promote widespread use

Consumers

S

S

P

S

P

Healthcare Professionals

S

S

P

P

P

Administrators

S

S

P

P

P

National Policy Makers

P

P

P

P

P

Regulatory Body

P

P

P

P

P

Industry

P

P

P

P

P

Research Funders

 

P

   

Researchers

 

P

   
  1. Table Legend:
  2. P = Primary Target Audience.
  3. S = Secondary Target Audience.